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17 jul 2012

Twitter social networking most used for companies

Each year Burson-Marsteller  presents a study analyzing what kind of mechanisms and networks are used by large companies for external communications, the Global Study Social Media Check-up has been developed by the company Burson-Marsteller, with data from Visible Technologies , which is dedicated to monitoring, analysis and social media services to companies globally. One result that courage is that Twitter is social networking site most used by large companies in the world. After Twitter, the social networking sites commonly used by large companies are YouTube and Facebook. 79% of these companies has its own channel on YouTube, compared to 57% in 2011. For Facebook, the number of companies having at least one page on this platform is 74%, and in the case of the Google Network +, despite its recent introduction, and is used by 48%. 

The media Social Burson-Marsteller Global Check-up 2012, examined the Fortune Global 100 use the popular social networking platforms like Twitter, Facebook, YouTube and for the first time, in addition to Google and Pinterest. This year, Visible Technologies provides data on the discussions of social media users online businesses. In 2012, the vast majority of companies (87 percent) are using at least one of the major social platforms to communicate with stakeholders in line with much stronger growth in business use that occurs on YouTube. 

The sample size for countries/ regions used for the study of Burson- Marsteller are: USA = 29 companies, 45 companies = Europe, Asia and the Pacific = 23 companies, Latin America = 3 companies. Comparisons were made to the first Global Fortune 100 Burson-Marsteller Study of Social Media, Social Media globally Check-up 2010, published on February 23, 2010, and the second annual Social Media global check-up, published on February 15, 2011. Data were collected by the global research team Burson-Marsteller. And along with some interesting results of this study are some important findings indicate that of the Fortune Global 100 companies have accounts in each platform more than ever, with an average of: 10.1, 10.4 Twitter account Facebook pages, 8.1 channels from YouTube, Google Pages Plus 2.6 and 2.0 Pinterest accounts. Seventy-four percent of companies surveyed have a Facebook page. Ninety-three percent of corporate Facebook pages are updated weekly. Forty-eight percent of companies are now in Google Earth Plus. Twenty-five percent of companies have Pinterest accounts. 

Each corporate Facebook page has an average of 6,101 people talking about it. About the Study The data were collected in February 2012 on the basis of the activity of the Fortune Global 100 companies, social media Twitter, Facebook, YouTube, Google and Pinterest Plus. The study found that there was an increase of 39 percent in the percentage of companies with a YouTube brand channel. Seventy-nine percent of companies in the study are using YouTube channel brand compared with 57 percent in 2011. These channels each average more than two million views and 1,669 subscribers. However, the study found that Twitter is the most popular platform among both companies and online discussions about these companies. 

On Facebook, 74 percent of companies allow users to "like" your page post on your "walls" and more than half (57 percent) of companies are responding to messages and comments. U.S. companies have clearly how the interaction of Facebook before European companies with 89 percent of U.S. companies that allow messages and 72 percent of U.S. companies responding back.  To access the complete analysis of these results, visit bm.com / social.



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