Apple it's now the most valuable company

Apple, is now considered the world's most valuable company and history, a precedent had already shown in March this year, having been named the most admired company in Fortune magazine. 

It is now the most valuable company, after its shares reached one of the highest values ​​of the history of New York with  a value of  $648,11. He had also set a limit in March this year with a record $600 per share, but earlier this month, Apple rallied. That is, its shares have risen by 57% so far this 2012, due mainly to the expectations generated by new launches such as the iPhone or the iPad mini for this fall, as the rumors technological handles. Apple now sits a history as one of the companies have managed to break the barrier of $ 600, before Microsoft in 1999 succeeded the feat in the business world. An estimated capitalization reaches 607, 000 million dollars.

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Google will cut 20% of the people of Motorola

Motorola was bought by Google for 12.5 billion dollars in May. According to the news that Google is starting to manage to make some changes to this company. The New York Times reports that Google is planning to lay off 20% of staff, or jobs, around 4,000, this is about a third of the 94 offices around the world. While Google has issued a Form 8-K (with the government of the United States) confirming the cuts and cierres.A Motorola is known as the pioneer in mobile telephony and marketing the first wireless device in 1983. 

 The main objective of the cuts is to return the unit to Motorola phones and cost effectiveness. The Form 8-K confirms that in addition to job cuts, is planning a review of large companies. About a third of 90% of Motorola facilities are closed, and mobile product portfolio "simplified" and focuses on smartphones. Google declined to comment on when jobs begin to be eliminated provision, or which areas are affected, but confirmed the layoffs as reported in The New York Times. The direction of Google says the layoffs are necessary and makes public the commitment to help those laid off find new jobs. 

 It is expected that most of the cuts is in the United States. Motorola represents 11.7% of the activity of smartphones in the United States, placing it as the fourth most widely used brand of smartphones in the country. However, that number fell by 1.1% over the previous year, this points to how sales of business units are currently in decline there too. In recent quarterly results from Google, the first to include Motorola, Google said that Motorola reported a GAAP operating loss of $ 233 million (U.S. $ 192 million for the mobile segment and $ 41 million for the segment of household), or 19 % of revenue from Motorola in the second quarter of 2012.

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Google have to pay 22,5 millions to FTC

Google has agreed to pay $ 22.5 million to settle a Federal Trade Commission (FTC) of cargo to be managed to avoid the privacy settings of Safari for ads aimed at consumers. Google puts the cookies on the computers of users of Safari, despite the fact that, as noted by the FTC, "Google had previously told these users that are automatically opted out of such monitoring, as a result of adjustments default Safari browser used on Macs, iPhones and Cases ". This, according to the FTC, was in direct violation of the privacy solution before between Google and the FTC. The burden of the FTC focused on the fact that Google took advantage of a loophole in Safari to place cookies on users' computers even though Safari, by default, blocks cookies from third-party sites. 

 Google agreed to pay $ 22.5 million civil penalty to settle charges the Federal Trade Commission to trick users of Apple's Safari browser would not tracking "cookies" or the publication of notices to users, violation of a privacy agreement earlier between the company and the FTC. The agreement is part of the efforts of the FTC sure companies live up to the privacy promises they make to consumers, and is the largest fine the agency has obtained for a violation of an order of the Commission. In addition to the civil penalty, the order also requires Google to disable all cookies tracking you said you would not put on the computers of consumers. "The penalty record in this case sends a clear message to all companies under an order of the FTC privacy," said Jon Leibowitz, chairman of the FTC. "No matter how big or small, all companies must comply with FTC orders against them and keep their privacy promises to consumers, or will end up paying many times what it would cost to play in the first place" . 

 In its complaint, the FTC alleged that for several months in 2011 and 2012, Google places a cookie given up advertising on the computers of users visiting Safari sites within the Google advertising network DoubleClick, despite Google had previously told the users that automatically opted out of such monitoring, as a result of the default settings of the Safari browser used on Macs, iPhones and iPads. Google violated an agreement reached with the agency in October 2011, which banned Google - among other things - misrepresenting the extent to which consumers can exercise control over the collection of information. The agreement settles FTC charges before Google used deceptive tactics and violated its privacy promises when it launched its social network, Google Buzz. Google has until February 15, 2014 to expire all cookies participating in today's agreement.

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Google acquired Wildfire

Google acquired a company that provides software service which makes a connection between various social networks such as Facebook Inc., Twitter, LinkedIn Corp., Pinterest - Wildfire, that causing customers or users can manage their online brand and presence. Google announced the acquisition of the new Wildfire marketing company to grow more strongly in social networks. 

The advertised price was 250 million dollars, as stated in a transaction source close to the worst he has asked not to be named. Wildfire provides software that connects to Facebook Inc., Twitter, LinkedIn Corp., Pinterest and other social networks, other customers are Sony Corp Wildfire and Amazon.com Inc, and more.

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Google Fiber the Internet service provider

The company Google has launched as Internet service provider with prices and speed that will be the envy of competitors. These range from free to $120 per month, Google also fiber, which is widely spoken in the United States.

Google Fiber is a free Internet access with download speeds of up to 5 Mbps for sending files up to 1 Mbps, knowing that a guaranteed service for at least seven years and that the Internet is available with the box service. 

The only point of this free offer from Google Fiber is the introduction which will cost $ 300. Other offers from Google Fiber, are free to create, found on the Internet and $ 70 a month for a throughput of 1 GB in loading and unloading, simply, the speed and rhythm that is much talk of other Internet providers. The highest bid is $ 120 per month for the same flow, but with a small set of most of the company, a unit of Google with 1 TB, a box of internet storage, the tablet Nexus 7 and other things to discover. For more information about Google fiber, you can visit the official Google fiber at the following address: https://fiber.google.com/about/. 

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Autodesk buys Socialcam for 60mdd

Autodesk a company dedicated to developing the application software purchased for video capture Socialcam called, in a deal that puts a price on the implementation of 60 million dollars. Socialcam is an application like video Instagram but in the month of May were referred to their popularity and were made public some of its benefits as an application. 

Now that has been purchased, it is unknown whether he will continue working as before, as the group vice president, Consumer Products Company Autodesk, Samir Hanna, has been reported that such purchases should be to strengthen the way the computing and teamwork is taking place, as is atrabes cloud (Cloud Computing) and social networks.   "Video is an ideal medium for both professionals and consumers communicate and share their design ideas" Socialcam smartphone is a tool that facilitates the capture, editing and sharing video, which has become one of the most popular iOS App Store and Android Marketplace, adding more than 16 million downloads since its launch in 2011 . "The mission of Socialcam in shares of Autodesk is helping everyone to imagine, design and create a better world," said Michael Seibel, founder and CEO, Socialcam. 

Autodesk has a track record of acquisition and expansion of fast growing consumer businesses early stages, while remaining true to their core audience and vision. With products such as Pixlr, sketchbook and 123D, Autodesk is to empower creativity in millions of people around the world by its award-winning technology for everyone.

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Google just acquired Sparrow for Gmail

Google just acquired Sparrow for Gmail, the company behind the popular iOS and OS X email client. The team of the company, says CEO Don Sparrow Leca, will join Google's Gmail team "to achieve a larger view - which we think is the best you can achieve with Google." Sparrow raised a small seed round of funding from French VC firm Ventures, Kima in 2011, but took no other investments outside since. Google and Sparrow have released the financial details of the acquisition. Google buys Sparrow for Gmail, while Sparrow says that their applications will remain available at the moment, but according to an email to the company just send their users, the Sparrow, announces no updates on their applications in the short term. The company statement expresses explicitly ... 

 We’re excited to announce that Sparrow has been acquired by Google!

 While we’ll be working on new things at Google, we will continue to make Sparrow available and provide support for our users. We had an amazing ride and can’t thank you enough. 

Dom Leca 
CEO Sparrow 
 We also want to thank our advisors and investors — Loren Brichter, Dave Morin, John Maeda, Xavier Niel, Jérémie Berrebi — as well as our friends and family: Simon Istolainen, Jérémie Kanza, Sacha Cayre, Cedric Gepner, Laurent Merlinot, Didier Kuhn, Christophe Baillon, Laurent Cerveau, Christophe Giaume, Sebastien Maury, Manuel Colom, Bertrand Guiheneuf and all of you who have helped us along the way.

We care a lot about how people communicate, and we did our best to provide you with the most intuitive and pleasurable mailing experience. Now we’re joining the Gmail team to accomplish a bigger vision — one that we think we can better achieve with Google. We’d like to extend a special thanks to all of our users who have supported us, advised us, given us priceless feedback and allowed us to build a better mail application.

Full speed ahead! 

Remains to be seen how long Google plans to support the Mac client Sparrow. Until now, Google does not offer its own native email client for any operating system and considering Google's approach on the web, it seems unlikely that the company will continue to fund the development of an e-mail client desktop. It is also unclear if Google charged for applications Sparrow. The Mac application currently costs $ 9.99 and the IOS client costs $ 2.99. Although the team is locked into the Sparrow Gmail, expects his client and continue to provide services normally. IOS users and Mac OS will be able to enjoy their implementation is expected that soon the rest of Gmail users benefit from the knowledge and the work of this small business.

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Zynga has appointed Ellen Siminoff as director

Zynga has appointed Ellen Siminoff, as director of its board, to Zynga is the first woman director. Siminoff is currently the president and CEO of Shmoop University, Inc. and a founding executive of Yahoo! will also join the audit committee of the social gaming company. For the CEO and founder of Zynga, Mark Pincus, "Ellen has extensive experience and knowledge to operate web businesses to scale and brings a passion for Internet products for consumers."

Zygna is one of the leading providers of online games on Facebook, Google +. Games like Farmville, Words With Friends, Matching With Friends, Friends With Scramble, Draw Something, The Ville, Bubble Safari, Ruby Blast, Slingo, CastleVille, CityVille, Hidden Chronicles, Zynga Poker, Bingo Zynga, Zynga Slots, Empires & Allies, The Pioneer Trail, and Mafia Wars are part of its catalog of games, and Ellen Siminoff is now director of the board.

Since last year, the company has added a number of members to the board, but none were women, despite the fact that they are one of the demographics of the company's main players. For some time women have been increasing their role as policy figures in the field of technology brands, last surprisingly well documented was the CEO of Yahoo, which also was the first female engineer at Google, Marissa Meyer.


Ellen Siminoff had previously worked in educational publishing before his role in Shmoop, Siminoff served as President and CEO of Efficient Frontier, and was a founding executive of Yahoo, where he held a variety of roles. Also currently serves on the board of directors of Journal Communications, Mozilla, SolarWinds Network and U.S. Auto Parts. Siminoff graduated from the Graduate School of Business with an MBA from Stanford and Princeton University with a degree in economics. Siminoff joins to the distinguished members of the board of Zynga, including: Jeffrey Katzenberg, Reid Hoffman, Sunil Paul, William "Bing" Gordon, Stanley J. Meresman, Owen Van Natta, John Schappert and Mark Pincus

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Twitter social networking most used for companies

Each year Burson-Marsteller  presents a study analyzing what kind of mechanisms and networks are used by large companies for external communications, the Global Study Social Media Check-up has been developed by the company Burson-Marsteller, with data from Visible Technologies , which is dedicated to monitoring, analysis and social media services to companies globally. One result that courage is that Twitter is social networking site most used by large companies in the world. After Twitter, the social networking sites commonly used by large companies are YouTube and Facebook. 79% of these companies has its own channel on YouTube, compared to 57% in 2011. For Facebook, the number of companies having at least one page on this platform is 74%, and in the case of the Google Network +, despite its recent introduction, and is used by 48%. 

The media Social Burson-Marsteller Global Check-up 2012, examined the Fortune Global 100 use the popular social networking platforms like Twitter, Facebook, YouTube and for the first time, in addition to Google and Pinterest. This year, Visible Technologies provides data on the discussions of social media users online businesses. In 2012, the vast majority of companies (87 percent) are using at least one of the major social platforms to communicate with stakeholders in line with much stronger growth in business use that occurs on YouTube. 

The sample size for countries/ regions used for the study of Burson- Marsteller are: USA = 29 companies, 45 companies = Europe, Asia and the Pacific = 23 companies, Latin America = 3 companies. Comparisons were made to the first Global Fortune 100 Burson-Marsteller Study of Social Media, Social Media globally Check-up 2010, published on February 23, 2010, and the second annual Social Media global check-up, published on February 15, 2011. Data were collected by the global research team Burson-Marsteller. And along with some interesting results of this study are some important findings indicate that of the Fortune Global 100 companies have accounts in each platform more than ever, with an average of: 10.1, 10.4 Twitter account Facebook pages, 8.1 channels from YouTube, Google Pages Plus 2.6 and 2.0 Pinterest accounts. Seventy-four percent of companies surveyed have a Facebook page. Ninety-three percent of corporate Facebook pages are updated weekly. Forty-eight percent of companies are now in Google Earth Plus. Twenty-five percent of companies have Pinterest accounts. 

Each corporate Facebook page has an average of 6,101 people talking about it. About the Study The data were collected in February 2012 on the basis of the activity of the Fortune Global 100 companies, social media Twitter, Facebook, YouTube, Google and Pinterest Plus. The study found that there was an increase of 39 percent in the percentage of companies with a YouTube brand channel. Seventy-nine percent of companies in the study are using YouTube channel brand compared with 57 percent in 2011. These channels each average more than two million views and 1,669 subscribers. However, the study found that Twitter is the most popular platform among both companies and online discussions about these companies. 

On Facebook, 74 percent of companies allow users to "like" your page post on your "walls" and more than half (57 percent) of companies are responding to messages and comments. U.S. companies have clearly how the interaction of Facebook before European companies with 89 percent of U.S. companies that allow messages and 72 percent of U.S. companies responding back.  To access the complete analysis of these results, visit bm.com / social.

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Yahoo's new CEO Marissa Meyer

Yahoo at his pressroom has announced that Marissa Mayer will be the new CEO of Yahoo. Marisa Meyer was a technology executive who has worked at Google since the early days of it. Mayer received his B.S. in symbolic systems and M.S. in Computer Science from Stanford University, specializing in artificial intelligence for both degrees. 

The new was first reported by The New York Times and later became known in the press releases of Yahoo. Yahoo announce his appointment to Marissa Mayer, Chairman and Chief Executive Officer and Member of the Board of Directors will be effective July 17, 2012. Coming off a run of bad times for Yahoo, its last CEO Scott Thompson came in less time than ideal for the appointment of Mayer is expected a new beginning for the long-term company in Silicon Valley. 

The appointment of Ms. Mayer, an executive with leading Internet consumers, says a new focus on product innovation to drive the user experience and advertising revenue from a major consumer Internet brands in the world , whose major properties including Yahoo! Finance, Yahoo! Sports, Yahoo! Mobile, Yahoo! Mail and Yahoo! Search. To which Mayer said:  

"I feel very honored and thrilled to be in Yahoo!, a leading online destinations for over 700 million users. I look forward to working with the dedicated employees of the company to offer innovative, customized content and experiences for users and advertisers around the world."

And she also express her motivation by using her own account of Twitter.

Marissa Mayer was responsible for local maps and location services from Google, the company's suite of local and geographically and Google Maps, Google Earth, Zagat, Street View, local search, desktop and phones. Mayer joined Google in 1999 as its employee no. 20 and led the efforts of many of the most recognized of Google, including the development of its search product and the main insignia emblematic of more than 10 years. Mayer did some of the most successful innovations of Google, launching more than 100 features and products, including the image, the book and search for products, tools, iGoogle, Google News and Gmail - the creation of most of the "look and feel" of user experience at Google.

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Digg was sold in three different parts

Digg sold to LinkedIn, The Washington Post and Betaworks.  The social news site Digg has been speculated to be sold at $ 500 thousand, but that is specific and accurate in its remaining assets to Betaworks. While the number is actually, according to another rumor that was heard in the ballpark, the editors were TechCruch is that the total purchase price of Digg was around $ 16 million, including the price paid for IP, an acquirer previously unreported, LinkedIn. 

This pointed to a nearby spring, the Washington Post that ended up paying $ 12 million for the Digg team. And almost at the same time, the race of the LinkedIn social network paid $ 3.75 million and $4 million for 15 different patents including the patent Digg "click a button to rate a story".  Betaworks collected all remaining assets today, including the domain, code, and all traffic data for between $500,000 and $ 725k.  Borthwick and co. will license patents and LinkedIn need to run when it decides to do with those assets. Before the acquisition, the social news Digg had raised $ 45 million in funding from Greylock Partners, Marc Andreessen, founder of LinkedIn, Reid Hoffman and other notables of the Valley. 

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Betaworks has acquired Digg

Betaworks,  has acquired the social news site Digg.com for an undisclosed amount. Betaworks’ founder John Borthwick will become the new CEO of Digg. So Digg was announced through its official blog. Betaworks founder John Borthwick will become the new CEO of Digg. The site's current general manager Matt Williams will join Andreessen Horowitz as Entrepreneur in Residence after the transition is complete Betaworks. Digg founder Kevin Rose joined Google a few months after the search engine of its most recent acquisition was updated. 


Some technology media as TechCrunch have said that there is a rumor that the price ranges at only U.S. $ 500 thousand, although it is doubtful that amount because that amount generated Digg just for publicity and has been said by the words of CEO Digg that the amount was high.Betaworks promises to take "back to the beginning"to Digg , with low budgets, a small team and rapid update cycles. None of the other employees of Digg, it seems, are moving to Betaworks. Instead, the team will take care of News.me site management. Since Betaworks is the company behind bit.ly, news.me, Chartbeat and a number of other successful products. Betaworks says Digg will soon release a new version of Digg, which will complement iPhone News.me 's, and iPad applications.

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